Armani’s newest release, Attitude Extreme is a flanker to 2007’s Attitude. Attitude is possibly Armani’s least successful mainstream launch.
Attitude is almost entirely Coffee and Patchouli. The Patchouli is very woody, but not particularly earthy. It smells very similar to Mugler’s Ice*Men, but even more potent and without the frothy icy quality.
Extreme is instantly sweeter, almost chocolatey, the Coffee note is not as potent as the original. The Patchouli note is also softer than in the original. There is also a somewhat smoky note up top, possibly a suggestion of the Benzoin, but it never comes to anything before the smokiness disappears.
The heart and drydown is almost entirely the Amber note, the same icing-sugar Amber that has featured recently in Only the Brave and Ultrared. It is powdery and soft. While the Amber note is prominent up close, Extreme doesn’t project very well. The Amber is backed up by a quiet Coffee/wood accord, which is much more noticeable on card than it is on skin. It is much closer to Armani Code than it is Attitude.
Top: Lemon, Anise, Cardamom
Middle: Cedar, Coffee, Benzoin
Base: Amber, Patchouli
Tags: Armani, Diesel, Male, Paco Rabanne, Review, Thierry Mugler
